Small Business Internet Commerce: A Case Study
نویسندگان
چکیده
online commerce, will become increasingly important as businesses realize the value of physically exchanging information goods (Chen & Sherrell, 2001). As a communication medium, the World Wide Web (WWW) provides an inexpensive new method for interacting with customers. A company’s Web presence also helps enhance credibility, gather feedback, improve customer service, and streamline business processes (McCue, 1999). ABSTRACT
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عنوان ژورنال:
- IRMJ
دوره 16 شماره
صفحات -
تاریخ انتشار 2003